Agency

  • About us

    TWENTY-FIVE

    YEARS

    OF CREATIVE

    INSPIRATION

  • Our activities

    • DESIGN MANAGEMENT

      Guiding creation. Developing methods and tools required for the creative process to define actions, streamline choices and rally stakeholders around shared objectives: Identity audits, Design audits, Identity strategies, Design strategies, Methodological support, Creative specifications, Design guides, White Papers.

      See projects

    • PRODUCT DESIGN

      Granting meaning, form and use. Optimising the use and functions of everyday objects all while revealing a strong, distinctive image built upon innovation and empathy. An image that speaks to people, imparts meaning and creates ties: Capital goods, Industrial and consumer products, Furniture.

      See projects

    • GRAPHIC DESIGN

      Revealing through image. Reinterpreting your identity, developing new forums for 
expression, rewriting codes to bring about a powerful, distinctive, legitimate approach, respecting your brand's history, values and ambitions: Logotypes, Graphic charters, Publishing, Web design, Interface design, Signage, Product visuals, Packaging, Communication.

      See projects

    • TRANSPORT DESIGN

      Humanising transport. Inventing new urban experiences, creating pleasant living environments where travel is no longer a requirement but rather a choice, and thereby promoting the development of eco-civic approaches. Equipment for public spaces and services: Transport materials, Urban furniture, Signage.

      See projects

  • Our expertise

    • ASSISTING YOUR BRAND

      A brand's strength, credibility and sustainability depend on its ability to develop a specific coherent framework, whether it does so through its products or its communications. We are committed to revealing your brand's DNA and offering a wide range of actions allowing you to manage and deploy your product and graphic identities with cohesion and continuity to establish a well-organised, clear and intelligible system.
    • PROMOTING YOUR REGION

      For institutions, each and every design and communication action is an opportunity to dialogue with the public. We use our expertise to benefit the cultural heritage and identity of local communities and relations with the public. Our aim is to help your institution grow by defining a strong, far-reaching service identity.
    • DEVELOPING INNOVATION

      Innovation is a major growth driver for our industries and design is one of its accelerators. Our engineering expertise and our R&D partnerships allow us to interact very early on in the design process. Thanks to tailored innovation processes, we generate and showcase innovative concepts in terms of image and function.
    • INTEGRATING DESIGN

      Design is recognised as a major economic driver but its integration as a working process requires methodology and tools. Our design management expertise relies on our extensive skills and experience, allowing us to provide companies seeking to establish an initial design approach with training and operational support.

News

  • Ycône Cuisinox

    icone-cuisinox_news_avant-premiere

    Ycône Cuisinox

    Avant Premiere has created a new range of cooking utensils for Cuisinox featuring a patented and innovative detachable handle...

    SEE PROJECTS

  • Charging stations e-totem

    etotem-borne_news_avant-premiere

    Charging stations e-totem

    Avant Premiere designed charging stations for electric vehicles. The agency proposed a design easily identifiable in the urban environment, whose simple and intuitive use allow recharging simultaneously two cars and electric bikes.The first charging stations are being installed and more than 2 000 ones will equip the French departments by the end of 2017.

    SEE PROJECTS

  • Auster MATIÈRE GRISE

    matiere-grise-auster_news_avant-premiere

    Auster MATIÈRE GRISE

    This writing desk designed by Avant Première is characterised by its compact size, yet high volume that belies a generous interior…

    SEE PROJECTS

  • Wine accessories Chef & Sommelier

    chef-et-sommelier2_news_avant-premiere

    Wine accessories Chef & Sommelier

    Avant Premiere has developed a range of 10 wine-tasting accessories for Chef & Sommelier, a brand of Arc International group...

    SEE PROJECTS

MATIÈRE GRISE

Furniture and accessories 2

Sytral - Lumiplan

passenger information system

Cuisinox

Ycône

CITY OF RIYADH

Bus

Seb Group – Tefal

Actifry

Jacob Delafon

Shower tray

e-totem

Charging stations

CITY OF RIYADH

Metro

MATIÈRE GRISE

CHR

Bangkok

Metro

MATIÈRE GRISE

Auster

RTM

BRT

Chef & Sommelier

Wine accessories

Short Edition

Short story distributor

Crouzet Automation

EM4 Automation solution

Luxembourg

Tramway

CITY OF RIYADH

Metro seats

Be Relax

Travel accessories

Pôle Européen de Plasturgie

NAW (Not A Watch)

Côte Basque-Adour

Bus

Seb Group – Tefal

BREAKFAST

Birmingham

Tramway

Utrecht

Tramway

Link’s

Street Food

Aldes

Inspir’Air

CITY OF DIJON

Tramway

CITY OF METZ

Mettis network

RTM

Hybrid electric bus

Seb Group – Tefal

JAMIE OLIVER

CITY OF METZ

METTIS WHITE PAPER

Escape

Naos travel cot

LE HAVRE

LIA NETWORK

CITY OF SAINT-ÉTIENNE

Tramway

MÉDARD DE NOBLAT 

Art de la table

ALSTOM

Tram Train

Eau de Sail

Tectonic Mineral Water

HAUTE-SAVOIE DEPARTMENT

LIHSA NETWORK

GROSFILLEX

STADIUM SEATING

CRI DU KANGOUROU

WEBSITE

BOIRON

STORAGE RANGES

CITY OF ORLÉANS

TAO NETWORK

THALYS INTERNATIONAL

TGV

QUECHUA

CROSS-COUNTRY SKIS

CITY OF BREST

Tramway

BIOMET

MEDICAL FURNITURE

CAF

Train

MATIÈRE GRISE

HEGOA RANGE

COMBRICHON

PRODUCT RANGE

DRÔME-ARDÈCHE

CARPOOLING

NÉOS

CONTAINER

Seb Group – Tefal

PRESSURE COOKER

Seb Group – Tefal

KITCHEN SCALE

RATP

PARIS METRO

CITY OF BESANÇON

Tramway

CITY OF BREST

Cable Car

SUBSONIC

PS3 CONTROLLER

Seb Group – Tefal

INNOVATION PROCESS BOOK

EUROCAVE

SOWINE

DYNASTAR

SKIS AND SNOWBOARDS

Seb Group – Tefal

NUTRITIOUS AND DELICIOUS

CITY OF SAINT-ÉTIENNE

STAS NETWORK

CITY OF NICE CÔTE D'AZUR

Tramway

MERCEDES-BENZ

CITEO

CITY OF SAINT-ÉTIENNE

VÉLIVERT

MATIÈRE GRISE

ZEF RANGE

RHÔNE-ALPES REGION

TER

EFFIA


SELF-SERVICE BICYCLES

Seb Group – Tefal

INTENSIVE RANGE

BAKER TILLY FRANCE

GRAPHIC CHARTER

COMBELLE


BABY HIGH CHAIR

CITY OF SAINT-ÉTIENNE

DESIGN GUIDE

MATIÈRE GRISE

COMMUNICATION

Tramway

Seb Group – Tefal

INFORMAL APPLIANCES

MATIÈRE GRISE

FURNITURE AND ACCESSORIES

SNCF

TER

Seb Group – Tefal

COOKWARE

DYNASTAR

Identity and communication

RATP

Access Control Gate

RHÔNE-ALPES REGION

BROCHURE

Seb Group – Tefal

BATHROOM SCALE

CITY OF SAINT-ÉTIENNE

Park-and-Ride

Team

25 YEARS OF CREATIVE INSPIRATION

Avant Première is an independent agency founded in 1988 by Eric Rhinn and Luc Jozancy, two passionate, committed designers.

Sensitive and attentive to new lifestyles, Avant Première strives to bring out the meaning behind your project and give it that extra spark it needs to reach your target audiences, today and in the future.

Our agency is made up of approximately twenty employees with complementary profiles including identity and design strategy experts, industrial designers, graphic artists, 3D designers, engineers, colour artists and layout artists.
  • Rouba
    Ayache
    design management
    Rouba<br>Ayache
  • Hervé
    Dudu
    Design Director
    Hervé<br>Dudu
  • Johan
    Grandemange
    Designer
    Johan<br>Grandemange
  • Fabien
    Lambert
    designer
    Fabien<br>Lambert
  • Anne
    Lassiaz
    strategy
    Anne<br>Lassiaz
  • Louis-Victor
    Mailly
    Designer
    Louis-Victor<br>Mailly
  • Charlotte
    Michalowski
    Designer
    Charlotte<br>Michalowski
  • Jennifer
    Robert
    ACCOUNTING AND MANAGEMENT
    Jennifer<br>Robert
  • Éric
    Rhinn
    Designer / Associate director
    Éric<br>Rhinn
  • Luc
    Jozancy
    Designer / Associate director
    Luc<br>Jozancy
  • Danièle
    Bornand
    STRATEGY / ASSOCIATE DIRECTOR
    Danièle<br>Bornand
  • Pierre
    Deman
    Designer
    Pierre<br>Deman
  • Audrey
    Masure
    ACCOUNTING AND MANAGEMENT
    Audrey<br>Masure
  • David
    Janvier
    Designer
    David<br>Janvier
  • Jérome
    Munda
    Designer
    Jérome<br>Munda

Contact

Avant première

Avant Premiere
Design Public
64 Rue Jacquard
69004 Lyon
T › 04 72 100 900

contact[at]avantpremiere.fr

Avant Premiere
Design Produit
24/26 Rue Jacquard
69004 Lyon
T › 04 78 30 91 19

contact[at]avantpremiere.fr

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